Abel includes inbuilt Customer Relationship Management (CRM) functionality that supports your sales cycle through structured stages. Read what Australian Wool Testing has to say about Abel CRM affordability in this case study.
Abel CRM desktop includes :
- Sales leads
- Sales opportunities
- Opportunity stages
- Marketing campaigns
- Tools for managing the sales cycle
- Full workflow from CRM activity through to customer quotes and orders
- Abel interface for Microsoft Outlook® (optional extension)
Enables import of emails from Microsoft Outlook into Abel
This diagram shows how Abel CRM feeds into the Customer workflow:
This example shows the Opportunity Stages view – one of the screens within Abel CRM desktop. The opportunity stage view gives sales reps and managers an overview of opportunities in the pipeline, colour coded by value. It helps them to understand what’s most important and what needs attention.