Our Story

Image: Abel Tasman National Park.

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Imagine if every business could afford the powerful tools only large organisations use to manage and grow their businesses…

In 1996, founder and Managing Director Allan Baird started Abel Software with a clear vision: to deliver serious ERP functionality for small and mid-sized businesses that was affordable, flexible and easy to use. With the help of a trusted team of visionary software engineers and consultants, we created Abel ERP – a purpose-built ERP solution for all businesses. 

We are still on the same mission. Since 1996, we’ve stayed true to the Abel® way of providing the little guys what the big guys have.

We now support businesses in more than 13 countries across five continents and in six languages. Our customers include small and mid-sized businesses, publicly listed companies and a global Forbes 400 company.

Like many of our customers, we’re still driven by a strong entrepreneurial spirit and a New Zealander’s passion for fresh thinking and simplicity. We continue to create innovative and integrated ERP tools that deliver the automation, control and end-to-end visibility our customers need in their business.

We take special pride in delivering purpose-built, easy-to-use software that can scale as our customers grow and develop. There is no better testament to our agile solutions and dedicated customer service than knowing that some of our very first customers are still happy Abel customers 20 years later.

The Abel Brand

“Abel by name and Able by nature” 

Abel® is named after Dutch explorer Abel Janszoon Tasman, the first European to reach New Zealand.  The crest that sits above Abel’s logo represents the sails of Abel Tasman’s sailing ship. Like early voyagers, we also map out new landscapes – and every day explore new possibilities in helping our customers navigate to success.

Realizing the Vision

In 1998 our first Abel® ERP site was installed for the New Zealand Wool Testing Authority, a customer who remains with us today.  By 2002 our customer base had expanded to include global textile services leader Alsco Inc., who use Abel to manage over one million transactions daily across 135 branches worldwide, proving that Abel’s design and technology scales to meet major business demands.

Since 1998 Abel’s user base has continued to grow. We continue to deliver on the same vision – and we are proud to be a part of our customers’ success stories.

Abel’s strengths are best expressed by what our customers say about us:

“Our industry is very competitive so it’s essential for me to spend more time building relationships with customers and prospects. Abel has given me the time and confidence to do that.”

-Mark Wilson,  Managing Director, Myriad Engineering Limited.

“Abel encompasses our business. Once you configure Abel to suit your business processes, it just delivers. You get a system that can handle a very high level of complexity which would cost a lot more if you went anywhere else.”

– Peter O’Connor, General Manger, Disc Brakes Australia.

“Abel has given us a better, more flexible system and has contributed to our overall success. We now have real-time access to accurate and critical information, improved quality control and security, and a more efficient use of resources.”

– Karl Ye, Director, GMP Dairy

“ Improving efficiency has not only increased our margins more than we expected, but it’s also boosted morale. The Abel team took the time to understand the issues we were facing, and our wild ideas, and delivered the improvements we were determined to achieve.”

– Will Collenso, General Manager, GTech


 “In Abel we saw the capability to meet our critical requirements for efficiency, speed, flexibility and scalability… Abel has delivered all that and more.”

– Jim Kearns, Vice President of Finance and Chief Financial Officer, Alsco Inc.

“The expandability, flexibility and overall value of the ERP system were critical reasons we chose Abel.  Another was Abel’s growing presence across Australia, which helped to ensure we would get the customer service and support we needed.”

– Peter Walsh, Chief Financial Officer, AWTA

“Abel gives us a forecasting advantage. It knows our future production and material requirements and by including our current materials position, it can predict our stock requirements and stock shortages, ensuring we can respond more quickly to customer orders.”

– Andrew Turner, Managing Director, Nautech Electronics Limited

“As our business changes and grows, we see new opportunities and different requirements.That’s what I like about Abel’s flexibility. When we think of an area we would like to improve, the functionality is most likely there and can be easily configured to meet our unique needs.”

– Linda Murphy, Director, Pasta Vera Limited


View our case studies for more information.

What our customers say:

  • Paul Brown

    co-founder - Deep Creek Brewing Company

    "“Working with Abel went as well as I could expect. We changed from three different software systems to one integrated system and it was working perfectly within a month.”"

  • Gavin Thwaites

    Chief Executive Officer - Dairy Technology Services

    "We couldn’t be happier with Abel,” he says. “Automating our processes has made us so much more efficient. We have fewer people working on manual tasks, we’ve cut costs and we now have the traceability and visibility we needed across our business. That’s making it easier for the whole organization to succeed."

  • Kyle Osborne

    Director - NZ Drinks

    "For NZ Drinks, automation was a great decision, and Abel’s robustness and flexibility provides us with a great foundation for growth,” Kyle says. “If we wanted to quadruple our business tomorrow, we wouldn’t have to change anything."

  • Peter O’Connor

    General Manager - Disc Brakes Australia

    "Once you configure Abel to suit your business processes, it just delivers. You get a system that can handle a very high level of complexity which would cost a lot more if you went anywhere else. I hate to think where we might have been today without Abel."

  • Cory Nielson

    Director of Information Technology - Alsco

    "Abel spent time getting to know how our business works and how to make us better. Our accountants are all amazingly surprised how much the new system has simplified their lives. We’ve already reduced the time for closing our monthly reports from nine or ten business days to four."

View Our Case Studies
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