



Jane Mattsen
Callum Baird
Allan Baird
Business Manager & Executive Director
CIO & Development Manager
Founder and Managing Director
Jane manages commercial operations at Abel, including Abel’s implementation and consulting divisions and the finance and marketing teams.
With over 20 years’ experience, she brings a range of leadership skills, strategic expertise, and industry knowledge to Abel, ensuring seamless implementation and ongoing support to help Abel’s customers achieve the best results.
Jane also oversees mergers and acquisitions, business expansion, and performance in Abel’s New Zealand, Australia, United States and other international markets.
Callum leads Abel’s product design, software development and technology strategy.
With 20+ years of ERP development experience he has designed many functional areas within Abel, so naturally has extensive knowledge of the underlying architecture.
Callum manages Abel’s team of software engineers and works openly and transparently with our customers to design and deliver the right ERP functionality and customized tools for their specific needs, industry and budget.
Founder and Managing Director Allan Baird started Abel Software with a clear vision: to deliver serious ERP functionality for small and mid-sized businesses that was affordable, flexible, and easy to use.
With the help of a trusted team of visionary software engineers and consultants, we created Abel® – a purpose-built ERP solution for all businesses.